Brands and Campaigns

The culmination of several new campaigns begun in the spring is almost here. We’re launching brands for Doon (Portland) and MAKE (Austin), announcing our heavy weight collaboration with Berthold Haas and finally a dynamic campaign for a well known fluid, something we consider a public luxury.

This Little EP Debuts At Stubb's Tonight

You can grab this handmade EP from Austin’s Language Room tonight at Stubb’s. Yes, we’ll happily design DIY pieces for our true working class: independent musicians.

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red arc one

Over beers—and after dinner—in 2003, we produced the “brand” for red arc one. It was reckless, it was literal. It was based on nothing more than a knee jerk reaction to the name, the idea that Helvetica was ubiqutous and modern. It was a cheap and fast exercise that two good friends could easily knock out over the weekend. And it stuck...until now. This is the new red arc one.

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Bronze

We received one more award from the American Advertising Federation in the 2008 ADDY’s this past month: a Bronze Medal at the District 10 (regional) competition for the Butler Brothers “Tool Tips” Mail Campaign. To clients: underestimate nothing. Small decisions often have extensive lifetimes and unexpected audiences.

Norwalk Lofts

Norwalk Lofts from Mark Dawson Homes. Architecture by Webber+Studio, marketing and sales package by FÖDA Studio.

Robert Rauschenberg, 1925–2008

This is a Rauschenberg memorial if we say it is.

Casa Tarjeta

Small projects can be as viable as large ones, especially when designers are experimental and develop new methodologies. As with everything, research—and the winding path it sometimes takes us on—is key.

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High Design from Mexico

Another book with illustrations and photography by FÖDA Studio, of architecture by one of our most published clients, is now available. Amongst a myriad of other renowned designers, the book also includes Neil Denari. Small world.

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Repost: "Best Of..."

We’ve just received our copies of the Best Of Business Card Design #8. Here is the back cover callout: “Culled from thousands of entries created by top designers from over twenty-five countries, this book features nearly four-hundred examples from a wide variety of professions, trades, and job descriptions, highlights special materials and innovative printing techniques to broaden a designer’s range of inspiration.” - Sibley/Peteet.
Read more, buy one.

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Winners/Losers

If you mark credibility through success, then you can’t ignore failure. FÖDA Studio supplied the presentation drawings which aided Mr. MJ Neal to secure another AIA honor award this past Saturday night. Conversely, we lost big in a collaborative effort to design a new art school for an Estonian competition. ‘Ma ei saa aru’.

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