We develop brands.
We provide strategy and solve problems.
We design identities and experiences.

Credentials—

Founder & Creative Director

Jett Butler, AIGA, Assoc AIA

Unlike many Creative Directors, Jett’s understanding of brand architecture began with architecture itself, designing physical experiences; moving inward to define brands themselves.

» Connect with Jett on LinkedIn.
» Plan a speaking engagement.

Research

In the absence of contextual information, design and strategy relies wholly on inspiration; unlikely to elicit change, doubtful to prove an advantage.

Research—knowing
creates advantages.

Authenticity

Our portfolio is wholly our own. It is not derived from other sources nor is it the product of creative direction from other agencies. Exceptions: the logo for Dell, and our other international clientele.

Sustainability

We recommend work be produced locally whenever possible. We seek ways to conserve energy and reduce carbon footprints.

We specify FSC or similarly certified stocks for our clients…
and we recycle (obviously).

It’s the least we can do,
and we aspire to more.

Accolades—

Awards

2014 1st Place, Brand Identity, AIGA “The Texas Show”

2014 2nd Place, Brand Identity, AIGA “The Texas Show”

2014 1st Place, Booklet+Annual Report, AIGA “The Texas Show”

2012 1st Place, Brand Identity, AIGA “The Texas Show”

2012 2nd Place, Brand Identity, AIGA “The Texas Show”

2012 3rd Place, Brand Identity, AIGA “The Texas Show”

2012 1st Place, Environmental, AIGA “The Texas Show”

2012 2nd Place, Environmental, AIGA “The Texas Show”

2012 1st Place, Video & Motion Graphics, AIGA “The Texas Show”

2012 2nd Place, Video & Motion Graphics, AIGA “The Texas Show”

2012 1st Place, Letterhead (Stationery), AIGA “The Texas Show”

2012 2nd Place, Letterhead (Stationery), AIGA “The Texas Show”

2012 2nd Place, Promotional, AIGA “The Texas Show”

2012 3rd Place, Promotional, AIGA “The Texas Show”

2012 3rd Place, Logos, AIGA “The Texas Show”

2012 3rd Place, Booklet+Annual Report, AIGA “The Texas Show”

2012 HOW Magazine Merit Award, “Your Best Work”.

2011 HOW Magazine Small Design Firm Winners Award, “Your Best Work”, 4 projects selected

2010 2nd Place Stationery Systems AIGA, “The Texas Show”, Paula Scher Jury

2010 3rd Place Logotypes AIGA “The Texas Show”, Paula Scher Jury

2008 Best of Show, Jonny Jones ‘Excellence in Printing’ Award
ADDY® Awards, The Austin Show

2008 Gold ADDY® Award, Campaign, Flat, Direct Marketing Category,
ADDY® Awards, The Austin Show

2008 Bronze ADDY® Award, Campaign, Flat, Direct Marketing Category,
District 10 Regional Awards

2007 1st Place: Telly Award™, Best TV Ad Campaign, San Antonio Stockshow & Rodeo, for Revelator Films ‡

2006 Winner, Beck Prize in Digital & Hybrid Media, KRob*, Rick Brown Jury.

2005 Juror’s Citation, KRob*, Paul Lewis (Lewis.Tsurumaki.Lewis) Jury

2004 Winner, Best in Show, KRob*, Neil Denari (NMDA) & Joseph Kosinski Jury.

2004 Juror’s Citation, KRob*, Neil Denari (NMDA) & Joseph Kosinski Jury.

2003 Winner, Beck Prize in Digital & Hybrid Media, KRob*, Hani Rashid (Asymptote) Jury.

_Creative Director Jett Butler
  Prior to FÖDA:

2002 First Place (with Nancy Weeks) City of Dallas “Architecture Month” Graphic Competition

2002 Third Place (with Nancy Weeks) City of Dallas “Architecture Month” Graphic Competition

2002 Juror’s Citation, KRob*, Wes Jones Jury.

2001 American Institute of Architects, Honor Award, Rave Motion Pictures Corporate Office **

2001 VMSD Award, Rave Motion Pictures**

* Ken Roberts Memorial
Delineation Competition
** Under C. Cal Young, AIA for dsgn Associates
‡ Southwest TV Campaign over $100K. Revelator Productions & Third Rail Creative with FÖDA Studio

Lectures/Critiques/Academia

AIGA Small Talks

2013 Adjunct Lecturer, University of Texas, College of Fine Arts Design Division

2012 Adjunct Lecturer, University of Texas, College of Fine Arts Design Division

2012 Practicum Panel, University of Texas, College of Fine Arts

2011 Design Juror, IDEC Creative Scholarship. University of Applied Sciences, Germany with Miami University, Ohio.

2011 Invited Speaker, University of Idaho, School of Architecture, two-day workshop with thesis critique and portfolio reviews.

2011 Invited Speaker, Drury University, Hammons School of Architecture, two-day workshop with thesis critique and portfolio reviews.

2010 Invited Critic, senior critiques at the University of Texas, School of Art and Art History, Design Division

2010 Invited Speaker, University of Texas, School of Art and Art History, Design Division

2010 Invited as Juror, Kansas City YAF ‘Monsters of Design’ Competition

2010 Invited Panelist, Marketing Expert, AIA Summer Conference, Austin

2010 Invited Speaker Design Series Lecture, University of Texas, School of Art and Art History, Design Division

2010 Invited Speaker, Drury University Hammons School of Architecture, two-day workshop with thesis critique and portfolio review.

2010 Invited to speak at PechaKucha, Austin

2008 Invited to Online Critique for Miami University (Ohio), Graphic Design Program Blog, Samantha Perkins, Visiting Critic

2007 Invited Speaker, Texas Society of Architects Convention, Host Chapter Event, “Ten Emerging Studios”

2007 Invited Juror for Ken Roberts Memorial Delineation Competition

2006 Invited to teach AIA Austin Continuing Education Program

2006 Invited to critique at University of Texas, School of Architecture

2006 Invited to critique at Texas Tech University Vis Lab program

2005 Invited to critique at University of Texas, School of Architecture

2005 Invited to speak to the San Antonio Chapter of the American Advertising Federation

2004 Invited to speak at University of Texas, Arlington, for American Institute of Architect Students lecture series

2004 Invited to lecture at Texas Tech University, College of Architecture

Publishings

2014 Robert Klanten, Anna Sinofzik, eds.
Knife and Fork. Berlin: Gestalten.

2014 The Drum, Vol. 35, Issue 4

2014 Communication Arts,
Typography Annual 4

2013 Uppercase Magazine, Vol. 19

2012 Choi’s Gallery, Volume 18

2012 Design: Paper, Rockport Publishers Authored forward & 3 projects featured

2012 HOW Magazine “Your Best Work”, May Issue

2011 David Langton & Anita Campbell. Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. New Jersey: Wiley

2010 Hemispheres, (United Airlines) March issue “Three Perfect Days In Austin” print and online.

2009 Austin-American Statesman, March 11th

2009 Esquire, Perla’s “Best New Restaurants in America”

2009 Architectural Record, Fairfield House, March issue online

2008 Design Boutiques

2008 Architectural Creations Vol. 2–AIA Honor Awards (Syria)

2008 Food & Wine, February Issue

2008 Tercera Muestra Internacional de Interiorismo Contemporaneo–
Bienal Mexico (Mexico), Plazola Editores

2008 Best of Business Card Design 8, Rockport Publishers, 4 projects selected

2007 Elle Decor, June Issue

2007 bRILLIANT, May Issue

2006 SPA.DE, Volume 5

2006 Ambientes por Obras, Febrero issue, Año 2, Numero 7

2006 Maru (Korea)

2005 Texas Architect, September Issue

2005 Interior Design, June Issue, Vol.7

Media

2013 Communication Arts Clark’s Oyster Bar identity

2013 Bon Appétit “Top 50 New Restaurants” - Jeffrey’s & Josephine House & Sway

2013 Remodelista feature on Clark’s: “The Life Aquatic: A Maritime-Inspired Oyster Bar

2013 Huffington PostCreating a Hot Spot

2013 TRIBEZA Austin MagazineProfiles in Style

2013 Austin Business JournalBranding, design studio attracting entrepreneurial following

2013 Love Logo Design Blog Jay Corder

2013 Identity Design Jay Corder Architect

2013 Identity Design Sway

2012 Identity Design Michael Hsu Office of Architecture

2012 Idenitity Design Violet Crown Cinema

2012 Ladd Blog Havens Construction Logo Design Review

2012 Sherif & Sans Elizabeth Street Café Branding

2012 New Grids Elizabeth Street Café

2012 New Grids Violet Crown Cinema

2012 BP&O New Logo and Branding: Burnish & Plumb

2012 Communication Arts Burnish & Plumb Construction Co. identity

2012 Communication Arts, Insights Interview, April 03.

2012 HOW Magazine “Your Best Work”, Featured in online exhibit of competition winners, May.

2012 Communication Arts feature: Violet Crown Cinema identity

2012 Communication Arts feature: South Texas Jazz identity

2012 Design Bureau Magazine feature on Hamilton & AssociatesRedesign: A Class Act

2010 Rare Magazine’s Rarest Of Them All, “Top 3 Best Design Studios in Austin”.

2010 Perla’s on “Heartland” Episode of Anthony Bourdain’s No Reservations

2006 TV Ad campaign for the San Antonio Stock Show and Rodeo airs (for Revelator Productions)

2005 Russell Crowe packaging appears on Late Show with David Letterman, Late Night with Conan O’Brien, The Charlie Rose Show and The Tonight Show with Jay Leno.