05.08.13

We have new work out in print (Jeffrey’s in Tribeza) before we can even post it to our site. Amazing times, we can barely keep up with our own portfolio. Here’s what’s coming in our next update: Jeffrey’s, Josephine House, ByGeorge, Jay Corder Architect, swayเสวย, Clark’s, Tom Hurt, TEDx Austin, MacPlus, and maybe even some Vaca y Vino, Cinco De Mayo, or Songkran.

ByGeorge

A new logo and identity for the legendary ByGeorge can be found in their store locations. For the WEST studio tour, a single image ad using over 5,000 buttons to introduce the new look. Full post of the new identity forthcoming…

MacPlus

Eric Shaheen’s company MacPlus (of whom we are a client) knows how to make a network work, repair hardware problems, build servers, even sort out your in-box. We can’t say enough about how much fun we had solving their needs for a change.

Visit their new sites on mobile and desktop for unique attitudes about what people need in their hands when a network is down versus at their desks when they’re thinking about growth. Thermographic print collateral and a huge icon set will follow…

Jay Corder Architect

Launched in January of 2013, Jay Corder AIA has a new look and feel.

Based on his persona, mass/void relationships, and attention to detail, Jay’s new brand & identity feature radically different approaches to suit their respective channels. Full project posting to follow, for now, enjoy his site.

Process & Education

It is with great pleasure that we post the work of the students of DES321 in the Design Devision at the University of Texas, Austin. These Juniors took it upon themselves to put up a gallery showing at the Doty FAB of their work in a class led by FÖDA Creative Director Jett Butler in the fall of 2012. Reciprocally, FÖDA has put up a Tumblr of their work.

DES321 students explored John Berger’s call for a survey of archetypal gender imagery in Western Painting and it’s relationship to modern advertising, a 70 day adapted version of Michael Beirut’s 100 days project at Yale, and a third project called Authority which explored design without precedent and intent, measuring the reactions of a test group to arbitrary visual relationships.