Make the Weakness the Strength

News

02.17.12

This month, FÖDA Studio has been featured for two disparate projects with a common thread. Design Bureau shared our re-brand for Hamilton&Associates, a project which necessitated a parent brand for two divisions that appear incompatible. Communication Arts exhibited our work for South Texas Jazz, whose performing group often changes in roster and size, yet still needs one identity. The complexity of each assignment was met by a singular approach: the very thing that seems to work against a brand is often in fact its greatest strength. Design challenges are always thinking challenges first.

01.11.12

Black Red Black

Black Red Black is the best thing to happen to Austin’s jazz scene since the Elephant Room was named the ‘Sanest Place to take Mom Clubbing’ (Best of Austin, 2000) and we here at FÖDA Studio aren’t the only ones who think so. Our friends topped the lists this year, securing the coveted #1 spot on Jay Trachtenberg’s Austin Top 10 list, receiving a stellar review, and recording not one, but two already classic sessions at KUT Studio 1a. They’ve got a residency through the first quarter of the year at the Highball and we couldn’t be more proud of the opportunity we’ve had to work with them. Cheers to Ephraim, Red, Brannen and Black Red Black!

01.10.12

Elizabeth Street Cafe is Now Open!

Our latest effort with Larry Mcguire and Tommy Moorman is now open: Elizabeth Street Cafe. Following successful collaborations on Lamberts, Perla’s, and Bridges Ranch, this French-Vietnamese restaurant is a charming addition to south Austin’s dining options. Quaint, inexpensive—loaded with as much design detail as a bowl of pho and as much typographical sweetness as a plate of bonbons—they’re now serving breakfast, lunch and dinner. Bon appétite!

12.01.11

IDEC Jury & Hochschule Rosenheim

Through Professor Linn Song at the Hochschule Rosenheim, University of Applied Sciences (Rosenheim, Germany), FÖDA Creative Director Jett Butler served this fall as a Juror for the IDEC Design Scholarships. It’s always a great privilege to be asked to consider and critique other designers work. The awards ceremony for the scholarship recipients is part of the Annual Conference in Baltimore, March 19th 2012.

11.08.11

Elizabeth Street Cafe

Elizabeth Street Cafe (brand and identity from FÖDA Studio) opens softly in December 2011. Noodles, bánh mì, boulangerie—a huge selection of teas, breakfast in the morning, massive to-go menu in the day and night from the same folks who brought you Lamberts & Perla’s. South First & Elizabeth St: look for imagery on our site and phở in your bowl in just a few weeks.

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