02.11.13

We’re celebrating a decade of decadent minimalism this month; FÖDA is 10. Like any one who makes it this far we have simple perseverance, the faith of our clients, and a small team of exceptionally talented folks to credit. In a chronology of sorts, those Alumni and contributors include: Shawn Hughes, Thom Tenery, Katie Ford, JR Crosby, David Nester, David Hobizal, Michele Nelson, Rob Bode, John Hoysa, Matt Muir, Sean Lopano, Melissa Martin, Sissy Emmons (Hobizal), Caspar Lam, Brandon Gamm, Bexie Nobles, Emily Sawtelle, Lesley Taylor, Dale Wallain, Matt Williamson, Kevin Taylor and Sheerin Vatankah.

Tom Hurt Architect

Launched in January of 2013, Hurt Associates reemerges as Tom Hurt. Contemporary Architecture, material arrangement and the occasional birdhouse.

Full post to follow but for now witness how Tom’s team manages their new site content: keeping things loose and fun, they post process, inspiration and material specification all in one space.

Carefully Shaped Thai

Jesse Herman, Rene Ortiz and Laura Sawicki follow up La Condesa and Malverde with swayเสวย. Architecture by Michael Hsu Office of Architecture, Brand/Identity by FÖDA Studio, yarn bombing by Magda Sayeg, lotus flower by Evan Voyles and web by Guerilla Suit.

Each word in Thai (Garruda) was carefully translated by Pratana Kleopatinon and each letter lovingly re-shaped in our studio. Those efforts pale in comparison to the food.

swayเสวย is adjacent to Elizabeth Street Cafe.

*Full posting to follow.

Clark’s Oyster Bar

If Perla’s is the marina, Clark’s is the yacht club.

“With Clark’s Oyster Bar, McGuire and business partner Thomas Moorman Jr. have just about hit perfection…”— Lynee Margolis, Austin Monthly

Brand and Identity by FÖDA Studio, naturally. Image courtesy the amazing Casey Dunn.

McGuire-Moorman Mobility

Mobile site development may seem about as interesting as the breakdown of your data plan, but you should’ve seen us try to pack short ribs, oysters, bánh mì, a whole chicken and a map of Austin into an iPhone.
It can’t be done.
It’s messy and unsettling.

You can, however, shove smart code and a fair amount of ethnography into a phone. We’re proud to direct you to 4 new mobile sites—along with their dazzling slideshow desktop versions—just launched for McGuire Moorman Hospitality.

Each no-nonsense mobile has critical content closest to your thumb with no scrolling. Easily make reservations at Perla’s, buy tickets for a show at Lamberts, call in a bakers dozen at Elizabeth Street or nail the google pin location for Fresa’s drive thru.

The desktop/tablet sites feature stunning photography by Casey Dunn and Rebecca Fondren.

*We wish we could claim the awesome chicky brand at Fresa’s, but that comes from Paul Fucik and the exceptional folks at Arts & Recreation.