Re-Brand
Michael Hsu Office of Architecture
A reductive identity indulging texture to express the name, mark and family history of one of the preeminent, modernist architects in Austin.
Brief
Assist Michael Hsu Design Office to transition to a new name and a revised identity.
Services
Naming Consultation
Brand Valuation
Identity Design
Production
Art Direction
Team
Creative Director: Jett Butler
Design Team: Jett Butler, Sissy Emmons and Emily Sawtelle, Letterpress by Sarah Wymer at Studio SloMo
The seal [or yìn] is his family name, from a marble block given to him by his father.
The Hànzì characters in this worn marble, while beautiful, were updated in a clean and completely redrawn logogram.
Prototyping the pieces of the seal for use in the job site sign.
Print matter runs a double letterpress with only one yin inked,
the rest left pressed for the sake of texture.
The ‘ffi’ in ‘Office’ was set with a custom ligature flawlessly designed by Sissy Emmons,
based on Tschichold’s forms.
Arguably one of the cleanest, most delicate site signs to come from our office, 8’x4’ in scale.
