Brand
Dame La Lana
A brand that appears to buck against all traditional definitions of a cohesive system. Found objects, detritus co-opted. Interior Mexico, aging modernism. Should a lounge for the patron saint of the poor and smugglers conform to any rule but it’s own?
Brief
A shrine in Austin’s blossoming 2nd Street District for Jesús Malverde, the “patron saint” of drug smugglers.
Services
Brand Development
Identity Design
Contextual Research
Logos & WordMarks
Typography
Team
Creative Direction: Jett Butler
Design Team: Jett Butler, Melissa Martin, Sissy Emmons
Hand Drawn Typeface: Jett Butler, Sissy Emmons
*This project was published in Wiley’s ‘Visual Marketing’
3D tipografía personalizada para Malverde
