Dame La Lana

A brand that appears to buck against all traditional definitions of a cohesive system.  Found objects, detritus co-opted. Interior Mexico, aging modernism. Should a lounge for the patron saint of the poor and smugglers conform to any rule but it’s own?

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A shrine in Austin’s blossoming 2nd Street District for Jesús Malverde, the “patron saint” of drug smugglers.


Brand Development
Identity Design
Contextual Research
Logos & WordMarks


Creative Direction: Jett Butler
Design Team: Jett Butler, Melissa Martin, Sissy Emmons
Hand Drawn Typeface: Jett Butler, Sissy Emmons

*This project was published in Wiley’s ‘Visual Marketing’

3D tipografía personalizada para Malverde