Spatial Identity
I-35 Makeover
The neighborhoods of East Austin have historically been minority enclaves, they experience the freeway as a barrier and the opening under it as a control point. Our challenge was to help change that.
Brief
Mend the symbolic divide between East Austin and West Austin.
Services
Wayfinding
Surface Graphics
Environmental Graphics
Consulting
Contextual Research
Consideration
MUCTD Compliance
Team
Architect: Cotera+Reed
Creative Director: Jett Butler
Design Team: Jett Butler, Sissy Emmons and Melissa Martin
