Spatial Identity

I-35 Makeover

The neighborhoods of East Austin have historically been minority enclaves, they experience the freeway as a barrier and the opening under it as a control point. Our challenge was to help change that.

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Brief

Mend the symbolic divide between East Austin and West Austin.

Services

Wayfinding
Surface Graphics
Environmental Graphics
Consulting
Contextual Research
Consideration
MUCTD Compliance

Team

Architect: Cotera+Reed
Creative Director: Jett Butler
Design Team: Jett Butler, Sissy Emmons and Melissa Martin
*Awarded 2nd Place, Environmental, AIGA Texas Show Biennial, 2012