Brand & Identity

AIA Homes Tour

Our solution to AIA Austin’s largest community event of the year—the Homes Tour—is a sustainable (in every way) brand that gets modified every year based on the paths of the tour itself.

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Promote the tour without using images of architects, architecture, or period specific symbolic gestures of architecture. Design a sustainable system, physically and visually.


Brand Development
Identity Design
Contextual Research


Creative Director: Jett Butler 

Design Team: Jett Butler, Melissa Martin and Sissy Emmons.
*Now in its 3rd year and maintained by the AIA Austin themselves. Inquire about the cost reduction.

2009 Catalogues resting on the parent sheet, which yields a poster,
catalogue cover, or post card based on how it is cut and oriented. Fragments
of the posters appear in the inside covers of the catalogue.

Not only is the system conceptually sustainable, the method of production (all branded
components on a single press sheet) reduces the number of press plates and
all stocks are FSC Mixed Sources from an FSC certified printer.

Spread of tour catalogue with FÖDA’s client MJ Neal depicted.

Spread of tour catalogue with FÖDA’s client Webber + Studio depicted.

Detail of 2011 parabaloid de facto “logo” form.

Locations per Google Maps.

Abstract form generated by home tour locations.

2009 and 2010 overlaid to show growth/change patterns. Development and trending
in the city can be graphically measured in successive overlays from year to year.