Brand
RBC MS150 Cycling Team
Drawing inspiration from potential cures, we developed a jersey based on looking at how MS affects the body at the neural level.
Brief
Use The Royal Bank of Canada livery and graphic standards to design team jerseys for the MS150 Ride For The Cure.
Services
Contextual Research
Identity Design
Team
Creative Director: Jett Butler
Design Team: Jett Butler, Melissa Martin and Sissy Emmons
A superimposed monoclonal antibody diagram.
