Brand

RBC MS150 Cycling Team

Drawing inspiration from potential cures, we developed a jersey based on looking at how MS affects the body at the neural level.

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Brief

Use The Royal Bank of Canada livery and graphic standards to design team jerseys for the MS150 Ride For The Cure.

Services

Contextual Research
Identity Design

Team

Creative Director: Jett Butler
Design Team: Jett Butler, Melissa Martin and Sissy Emmons

A superimposed monoclonal antibody diagram.