ReBrand
BWM
BWM was reduced to the most basic forms possible, each driven by an almost invisible proportional system and based on the drafting symbols for ‘earth’.
Brief
Reduce the inevitable confusion with BMW, connect a wordmark with the nature of landscape architecture.
Services
Contextual Research
Brand Development
Identity Design
Visualization
Team
Creative Director: Jett Butler
Design Team: Jett Butler, Trina Bentley
*BWM appeared in Rockport’s “Best of Business Card Design, Volume 8”
