Brand & Identity

Violet Crown Cinema

Sometimes the best choices are right in front of you.

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Create a brand and identity and coordinate architectural and operational items for Austin’s newest art film Cinéma.


Brand Development
Identity Design
Contextual Research
Logos & WordMarks

Site Specific Art
Architectural Rendering


Architect: Domiteaux+Baggett
Interior Designer: Kasey McCarty
Creative Director: Jett Butler
Design Team: Jett Butler, Emily Sawtelle and Melissa Martin
*Featured in Communication Arts, 2012

Patrons walk under the 22’ long CINEMA sign which appears to float. The letters are 4’ deep.
All signs were fabricated and installed by the legendary Evan Voyles.

From the balcony entrance patrons can see the wordmark as it passes through
the glass of the lobby. “Violet” military-like flower logo is in the glass as a safety device.

Menu boards are hand lettered in chalk by Gary Green.

Brand specific light art—an homage Maholy-Nagy—by FÖDA Studio.

See each of these pieces of art here.

Multiple original prints—one of a kind each—adorn hallways,
poster cases and restroom spaces throughout the cinema.

See the identity and campaign.