Brand & Identity
Violet Crown Cinema
Sometimes the best choices are right in front of you.
Create a brand and identity and coordinate architectural and operational items for Austin’s newest art film Cinéma.
Interior Designer: Kasey McCarty
Creative Director: Jett Butler
Design Team: Jett Butler, Emily Sawtelle and Melissa Martin
*Featured in Communication Arts, 2012
Patrons walk under the 22’ long CINEMA sign which appears to float. The letters are 4’ deep.
All signs were fabricated and installed by the legendary Evan Voyles.
From the balcony entrance patrons can see the wordmark as it passes through
the glass of the lobby. “Violet” military-like flower logo is in the glass as a safety device.
Menu boards are hand lettered in chalk by Gary Green.
See each of these pieces of art here.
Multiple original prints—one of a kind each—adorn hallways,
poster cases and restroom spaces throughout the cinema.
See the identity and campaign.