Brand & Identity
Violet Crown Cinema
Sometimes the best choices are right in front of you.
Create a brand and identity coordinated with architectural and operational items for Austin’s newest art film Cinéma.
Logos & WordMarks
Site Specific Art
Creative Director: Jett Butler
Design Team: Jett Butler, Emily Sawtelle and Melissa Martin
*Featured in Communication Arts, 2012
*Awarded 1st Place, Brand Identity, AIGA Texas Show Biennial, 2012
The design team was asked to reference “golden age of film” deco motifs. However, as a
contemporary art film cinéma, we suggested deconstructing a hybrid of Bauhaus, De Stijl,
Dadaist & Constructivist precedents versus the well worn deco path.
Logo & Menu for the Bar & Cafe, 2nd edition (the first edition had only one martini glass).
The ‘tulip’ logo—as it was not derived from a violet flower—evolved out of creating a unique
proprietary hand painted pattern for the cinéma’s exterior. The symbol was edited later for print
and digital use at smaller scales.
Left: 1 of 9 unique prints created for the cinéma, deconstructing the wordmark.
Right: 2 of 9 unique prints created for the cinéma, a vaguely constructivist pile up.
CINEMA poster, and detail of the print.
See the actual theater experience and environmental graphics here.