Brand & Identity
Fluid dynamics: what surfing, fighting, blood, sweat, tears and Richie and Mark have in common. View clips here.
Create brand, identity, and all graphics for the feature length documentary/drama “Fighting Fear”.
Logos and Wordmarks
Client: South Sydney Media
Director: Macario De Souza
Creative Director: Jett Butler
Design Team: Dale Wallain & Jett Butler
Motion & Animation: Raphael LaMotta
*1st & 2nd Place, Motion Graphics, AIGA Texas Show 2012
*Still Photography of Ocean Tidal Pools by Jett Butler @ Monterey Bay Aquarium
Variations of the Club Logo:
An extremely simple idea generated from Mark’s crossed
surfboards placed inside Richie’s fighting octagonal ring.
Style Cue for Upper & Lower Thirds throughout the film.
Closing Credits Storyboard Sequence
Night surfing footage filmed in Australia, a first in surf films.
Various data point cues from the film.
Closing Credit Storyboard Sequence