Identity Design
Composite Architecture
Stack 10 cards to form 3,628,800 vertical composites. Lay them out to make 1 horizontal hypertrochoid guilloché. No, really.
Brief
Design an identity system based on the premise of the Architecture firm’s name and M-Theory: Compose It / Composite.
Services
Identity Design
Typography
Team
Client: Composite Architecture
Creative Director: Jett Butler
Principal Designer: Jett Butler
Production Design: Sissy Hobizal
Lasers by BBIITT
Cut through letter forms can be seen from the side.
Stacked vertically—like floors—there are millions of potential combinations.
Ordered in 2 rows of 5 columns, the guilloché pattern emerges.
Laser etched, laser cut, and two passes of serigraphy (opaque white and translucent black).
Each card carries one letter or gesture from the word mark.
A portion of this form is revealed when the cards are laid out horizontally.
[Honestly, we have no idea what to call this form, but it seems like “multi-planar-morphed-hypotrochoid” might apply.
*Or it could be a complex catenoid undergoing an organic helicoidal distortion.
Concept Illustration.
The run wouldn’t be complete without some mini-plaques for us.
Concept Illustration #2.
*Over twenty were created before moving into actual design parameters.
