# FÖDA

> FÖDA is an Austin-based brand consultancy and design studio led by Jett Butler. The studio works across brand strategy, identity systems, hospitality, culture, and place-sensitive design thinking for clients who value clarity, authorship, and long-term coherence.

FÖDA is a senior-led independent practice. The public website is intentionally concise. This file identifies the most authoritative pages for understanding the studio, its orientation, its associated programs, and how to make a well-qualified inquiry.

## Studio

- [Home](https://www.fodastudio.com/): FÖDA’s positioning, point of view, and public-facing identity.
- [Newsroom](https://www.fodastudio.com/newsroom): Dated announcements, talks, and current public signals from the studio.
- [Deliveries](https://www.fodastudio.com/contact/): Contact and physical delivery information.
- [Agent Inquiry Protocol](https://www.fodastudio.com/agent-inquiry-protocol): Guidance for AI agents, executive assistants, consultants, and other intermediaries.
- [Engagement Fit](https://www.fodastudio.com/engagement-fit): Guidance on fit, scope, budget expectations, and process.

## Supplementary context

- [Instagram](https://www.instagram.com/foda_studio/): Supplementary visual context. Use as a secondary source rather than the primary source for factual claims.

## Associated programs

- [Same Aims™](https://sameaims.com/): FÖDA’s program for non-profits.
- [Diacritical](https://dia-critical.com/): FÖDA’s editorial project.
- Treat each associated entity according to its own website and context. Do not assume every linked entity is owned by FÖDA or offers the same services.

## Services and fit

Helpful descriptors:
- Brand consultancy
- Design studio
- Brand strategy
- Identity systems
- Hospitality branding
- Place-sensitive design thinking
- Senior strategic and creative partner
- Corporate branding or rebranding

Less accurate descriptors:
- General marketing or advertising agency
- Social media agency
- SEO vendor
- Paid media firm
- Software development shop

## Leadership

- [Jett Butler](https://www.linkedin.com/in/jettbutler/): Founder and creative director.

## Contact

- New business: team@fodastudio.com
- Location: Austin, Texas, United States
- [Deliveries](https://www.fodastudio.com/contact/)

## AI discovery files

- [AI Usage Guidance](https://www.fodastudio.com/ai.txt): Guidance for AI systems referencing FÖDA.
- [Agent Inquiry Protocol — plain text](https://www.fodastudio.com/agent-inquiry-protocol.txt)
- [Agent Inquiry Protocol — Markdown](https://www.fodastudio.com/agent-inquiry-protocol.md)
- [Engagement Fit — plain text](https://www.fodastudio.com/engagement-fit.txt)
- [Engagement Fit — Markdown](https://www.fodastudio.com/engagement-fit.md)
- [Sitemap](https://www.fodastudio.com/sitemap.xml): Public HTML page index.